Zipari, the first and only consumer experience platform built
specifically for health insurance, announced the launch of its CX
Engagement Hub today. This new offering provides payers with two key
capabilities: (1) to attach a value to their cross-departmental goals
for each member; and (2) to intelligently orchestrate and prioritize
engagement via a consumer’s preferred communication channel.
“Given our exclusive focus on the health insurance vertical, we
understand payer pain points inside and out,” said Mark Nathan, CEO and
Founder of Zipari. “One of the biggest pain points we hear about from
our payer clients is their need to better understand the value tied to
consumer experience so they can prioritize health care goals. Therefore,
we built CX Engagement Hub to help payers be more strategic in their
member outreach. By tying a certain value to each goal, payers can
finally measure the ROI of consumer engagement.”
Powered by Zipari’s CX Engine, CX Engagement Hub allows health plans to
streamline their member outreach by bringing together all
cross-departmental goals (e.g. HEDIS and other quality measures or
completing a member satisfaction survey) into a single dashboard. Each
goal has an associated value designated by the health plan. Payers can
integrate the CX Engagement Hub into any consumer-facing technology and
CRM tool. The CX Engagement Hub also comes with a standard set of
industry-specific goals that payers can add to or modify.
Once a goal is completed, CX Engagement Hub recommends the next highest
value goal to the member via their preferred channel of
communication—leading to a more efficient consumer experience. The tool
continuously calculates and coordinates the member’s next best action
and goal based on those that provide the highest value. When the CX
Engagement Hub is integrated with Zipari’s CX360 CRM tool, health plans
are provided holistic views of their members that allow for accurate
reporting on consumer events, trends, and goal completion rates.
Nathan continued, “The health insurance industry continues to be
challenged with improving the consumer experience, and the CX Engagement
Hub will help solve some of those challenges. It prioritizes messages to
complete health actions based on value, thereby increasing the
effectiveness of each engagement. And, health plans will ultimately
improve the overall health of the individual member, impact population
health outcomes, and achieve ROI too.”
About Zipari
Based in Brooklyn, New York, Zipari is a technology startup that
develops products for health insurance carriers to engage with consumers
in new and innovative ways. With unsurpassed technology, Zipari’s
products provide real-time insights at every touchpoint, delivering a
breakthrough consumer experience that health insurers want and their
members seek. Zipari now serves more than 10 million members via their
payer customers. Zipari’s primary investor is Vertical Venture Partners,
a venture capital firm focused on investments in companies that target
specific vertical markets. For more information about Zipari, please
visit www.zipari.com.
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