Press release

Zuora Unveils the Zuora Central Developer Platform at Annual Subscribed San Francisco

Sponsored by Businesswire

(NYSE: ZUO), the leading cloud-based subscription management
software provider, unveiled its new Zuora Central Developer Platform
today at Subscribed®
San Francisco
. The Central Developer Platform allows companies to
integrate, extend and orchestrate all aspects of a subscription business
from a single platform. Developers can use platform capabilities to
build upon Zuora’s existing applications – Zuora Billing, Zuora RevPro,
Zuora Collect, Zuora CPQ – for their unique subscription business. The
Central Developer Platform is available for developers and partners at

This press release features multimedia. View the full release here:

The Zuora Central Developer Platform allows companies to integrate, extend and orchestrate all aspec ...

The Zuora Central Developer Platform allows companies to integrate, extend and orchestrate all aspects of a subscription business from a single platform. (Graphic: Business Wire)

“With the rise of the Subscription Economy over the past 10 years, more
than a thousand companies now use Zuora’s suite of applications to
monetize their subscription services. But ongoing subscription services
also require companies to integrate and orchestrate operations across
multiple systems. Over the past three years, we built the Zuora
Central Developer Platform
to do just that. Now, companies have a
single platform to monetize and orchestrate their subscription
services,” said Tom Krackeler, SVP of Product at Zuora.

By 2023, Gartner
predicts that 75 percent of organizations selling direct to consumer
will offer subscription services1, and in its Digital
Commerce State of the Union survey, Gartner found that 70 percent of all
organizations have deployed or are considering the deployment of
subscription services2.

As the entertainment market shifts from song downloads to streaming
music; as the car industry shifts from car sales to connected services;
and as traditional manufacturers go from selling products to delivering
internet enabled devices; all industries are faced with operational
challenges as the monetization of “things” shifts to the monetization of
subscription services.

A Subscription Economy Index™ (SEI) Benchmark report indicates that
every subscription change creates a downstream impact of at least 15
other operational events. For example, streaming media companies need to
connect financial operations with identity management systems and
content access rights; and auto manufacturers must integrate
subscription management into their existing VIN management systems for
matching available cars to connected services, dealerships, and location
of fleets; and traditional manufacturers need to actively monitor device
usage with device activation, device usage tracking, and device

“Without a consistent platform and architecture to unify and orchestrate
subscription revenue operations in billing, order management,
collections, revenue recognition, and financial reporting among others,
and connect these capabilities to the larger finance ecosystem,
companies will struggle to grow their subscription businesses,” said
Andrew Dailey, Managing Director at MGI Research.

To foster emerging subscription services across all industries, Zuora is
opening up its platform to enable developers and partners to build on
Zuora Central. With the Central Developer Platform, companies can now
bridge unique industry systems with the financial operations that
Zuora’s industry-leading applications enable today. Developers and IT
teams have complete control to power end-to-end subscriber experiences
and remove inefficiencies across multiple teams.

With the Zuora Central Developer Platform, developers and IT
professionals will be able to leverage:

  • Workflow Builder: Create workflows to orchestrate financial
    operations and trigger external processes such as provisioning, data
    integrations, and customer communications.
  • Custom Objects: Customize the Zuora object model to run
    a larger footprint of subscription operations and capture a broader
    set of data through Zuora to power industry-specific use cases.
  • Events and Notifications: Listen for subscription events and
    then execute callouts, notifications, and workflows.
  • Data Queries: Create tailored queries to capture and connect
    data without limitations. Query data with SQL operators and export to
    any data warehouse with new query APIs.

“Workflow is a great tool to help complete the customizations we need to
have at New Relic,” said Bernard Mesa, Lead Financial App Developer
of New Relic
. “We use it to customize communications, transform
data, and to help take the tedium out of many business processes. I keep
discovering new processes we can automate within the Zuora Central
Developer Platform and it continues to improve our efficiency.”

“Workflow capability of the Zuora Central Platform has made life so much
easier for us,” said Jason Gulledge, Co-founder and VP of Development
of StackPath
. “Workflow is intelligent and powerful, enabling my
team to become even more efficient, while improving customer experience
for our end customers. I consider it an absolute must have for anyone
who uses Zuora.”

The Zuora Central Developer Platform is available at
Additional platform innovations will be added as they become readily

Watch the Subscribed® San Francisco keynote here
and read about the Summer ‘19 release here.

About Zuora, Inc.

Zuora provides the leading cloud-based subscription management platform
that functions as a system of record for subscription businesses across
all industries. Powering the Subscription Economy®, the Zuora platform
was architected specifically for dynamic, recurring subscription
business models and acts as an intelligent subscription management hub
that automates and orchestrates the entire subscription order-to-cash
process, including billing and revenue recognition. Zuora serves more
than 1,000 companies around the world, including Box, Komatsu, Rogers,
Schneider Electric, Xplornet and Zendesk. Headquartered in the Silicon
Valley, Zuora also operates offices around the world in the U.S., EMEA
and APAC. To learn more about the Zuora platform, please visit

© 2019 Zuora, Inc. All Rights Reserved. Zuora, Subscription Economy,
Powering the Subscription Economy are trademarks or registered
trademarks of Zuora, Inc. Other names and brands may be claimed as the
property of others. Nothing in this press release should be construed to
the contrary, or as an approval, endorsement or sponsorship by any third
parties of Zuora, Inc. or any aspect of this press release.

SOURCE: Zuora Financial

1 Predicts 2019: New Deployment Models, Channels and
Technologies Spark Digital Commerce Growth, Gartner Inc., December 10,
2018, Mark Lewis & Christina Klock

2 Survey Analysis: Use of Multiple Technologies for Digital
Commerce Innovation, Gartner Inc., November 9, 2018, Penny Gillespie