Sadly we don’t have the same gladiatorial-like ”dis-advertising” and guerrilla marketing in Europe as there is in the US, so it’s always amusing for us to see the competition dis-advertising a rival just before they kick off their global partner world summit in Las Vegas.
No stranger to similar tactics for HP and other rivals, Oracle has spent quite a lot of guerrilla marketing budget to tell weary IT execs waiting for a cab at McCarran International airport hat they are better than EMC by having many cabs sport illuminated advertising hoardings that proclaim “Oracle beats EMC”.
Now I have seen this sort of thing before but I have never seen dis-advertising writ large on my boarding pass as I prepare to fly over to a rival’s event.
When it’s this committed, I kind of think: “What are Oracle afraid of? “
Let’s find out.
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