Acquia
today unveiled the results of an independent commissioned Total
Economic Impact (TEI™) study conducted by Forrester Consulting on
behalf of Acquia that examines the potential return on investment (ROI)
enterprises may realize by deploying Acquia
Cloud Site Factory and Acquia
Lift in tandem. Forrester Consulting director of research Jon
Erickson will present key findings from the study today at Acquia
Engage Europe 2019, the company’s marquee customer and partner
conference taking place at the Royal Garden Hotel, Kensington, London.
To understand the business benefits and cost savings of Acquia’s
products for enterprises, Forrester interviewed several customers with
years of experience using Acquia Cloud Site Factory in conjunction with
Acquia Lift to streamline site creation and management while also
delivering engaging and personalized content. Forrester’s financial
analysis found that customers quantified key benefits from investment in
Acquia, resulting in benefits of $8.3 million over three years.
The study found that Acquia customers experience:
- 85 percent faster time to market of new sites and features,
- 60 percent more productive digital marketing teams, and
-
3 percent improved customer retention from increased audience
engagement
“Forrester’s analysis is consistent with what we hear from our customers
— that they find a material return on investment when they deploy our
products, and the returns come both on the top line and the bottom
line,” said Mike Sullivan, Acquia CEO.
Acquia’s portfolio empowers today’s businesses to challenge the customer
experience (CX) status quo through unparalleled content management
capabilities, comprehensive digital insights, and limitless integration.
Its open source foundation allows enterprises to gain the deep and
holistic customer insights they need to create experiences that matter
and act upon them at the speed of the market, unfettered and on their
own terms.
“Prior to using Acquia Cloud Site Factory and Acquia Lift, the
interviewed organizations were typically managing their websites across
many different legacy systems and working with multiple agencies, with
no consistent or unified process in place to manage and update their
sites,” stated the June 2019 Forrester Consulting report ‘The Total
Economic Impact of Acquia Cloud Site Factory and Acquia Lift.’ “These
organizations were frustrated with the expense, time, and resources it
took to manage and create their sites and lacked the insights required
to create personalized experiences. These organizations looked for a
solution to help them create a centralized view of their content and
customer data.“
The full study is available
for download from Acquia.
About Acquia
Acquia is the open source digital experience company. We provide the
world’s most ambitious brands with technology that allows them to
embrace innovation and create customer moments that matter. At Acquia,
we believe in the power of community – giving our customers the freedom
to build tomorrow on their terms. To learn more, visit acquia.com.
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