Advocado, a cross-media data management platform fueling advertising performance, has selected Bob Gold & Associates, a nationally recognized boutique public relations and marketing agency, as its PR agency of record. The agency will help promote Advocado’s data-driven approach for improving multi-screen campaigns in real time, and ultimately, connecting the dots between linear advertising and digital behavior.
Advocado’s platform makes advertising perform better by using TV ads or in-program content to trigger real-time actions across search, social and shopping platforms. The advanced solution capitalizes on micro-moments by perfectly timing the start and stop of Google Ad-word bid adjustments at the exact moment a viewer engages with a TV ad.
“Bob Gold and his award-winning team are recognized throughout the industry for the effective communication and campaigns as utilized by everyone from Fortune 100 companies to startups,” said Brian Handrigan, Co-founder and CEO of Advocado. “Data is the new currency in AdTech, and our cutting-edge technology makes us the industry’s Fort Knox. With their expertise, Bob Gold & Associates can help tell our story in a powerful way.”
“Advocado’s sophisticated technology and real-time audience analytics provide advertisers, media companies and agencies with the insights they need to optimize ads immediately, maximize ROI, reach campaign goals, and cultivate long-lasting strategic partnerships. It’s becoming remarkably clear that data is the new currency in AdTech, where it fills a critical market share as the industry rapidly changes and fragments,” said Bob Gold, President of Bob Gold & Associates. “That’s where Advocado comes in – their innovative technology is a one-stop solution that helps decipher digital behavior, and ultimately, the science to understanding and predicting how to best motivate viewers to engage.”
Available to advertisers worldwide, the advertising to marketing platform helps power over 210 local US markets and is currently the most robust real-time TV ad insights platform. The advanced solution uses TV signals via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado’s success has been realized since its launch in 2018, with some clients achieving as much as 1,100% ROI. The data management platform captured the attention of research powerhouse, Gartner, who named Advocado a “Cool Vendor” as part of its May 2019 “Cool Vendors in Advertising” report. With an expanding product roadmap and data-intensive approach, Advocado continues to pioneer the space between TV and digital advertising, empowering brands with the insights they need to develop impactful campaigns and partnerships.
About Bob Gold & Associates
Founded in 1997 by Cable TV Pioneer and Public Relations Society of America (PRSA LA) 2019 Communications Professional of the Year, Bob Gold has created an agency that specializes in the space where technology meets entertainment and enterprise utility. Recognized for outstanding achievement and client satisfaction, Bob Gold & Associates was named to the first annual Forbes America’s Best PR Agencies List for 2021. The company was ranked among the top 100 5-star agencies nationwide. Since its founding, Bob Gold & Associates has launched or grown 20 TV sports networks, numerous streaming services, and worked with nearly every major MVPD and association in the United States. A co-founder of a leading international association of independently owned hi-tech PR agencies, WIN PR Group, BG&A can provide its clients with immediate international resources for a one-time project or on-going campaign with consistent pricing and centralized PR management. The company provides guaranteed results in its contracts. A unique offering for any agency. For more information, please visit www.bobgoldpr.com.
Advocado’s cross-media managed data platform instantly generates, integrates, analyzes, and activates data. The platform fills visibility gaps with data that brands, media companies, and agencies can’t get anywhere else, helping them target their multi-screen campaigns more effectively, maximize ROI, and bridge the space between offline audiences and digital behavior. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. The Advocado platform helps customers and partners uncover hidden insights that open the doors to better performance. The platform gives them immediate visibility into their campaigns, and automatically adjusts those campaigns to deliver unprecedented results, maximizing every advertising dollar. Advocado is headquartered in St. Louis, MO.