FIT:MATCH, an apparel shopping match platform that delivers a transformative retail experience for shoppers and brands, today announced it is launching its new FIT:MATCH contactless shopping experience on Labor Day weekend at Oakbrook Center, Brookfield Properties’ open-air shopping center in suburban Chicago. Shoppers will be able to walk in to the FIT:MATCH Studio to “get fitched,” or 3D-measured, in under two minutes and then immediately start shopping online from a personalized assortment of apparel matches from more than 50 top brands, including Under Armour, Express, Ted Baker, Nili Lotan, Paige and Good American.
“We are extremely excited to launch this 100% contactless, free shopping experience at Oakbrook Center with this tremendous group of brand partners,” said Haniff Brown, Founder and CEO of FIT:MATCH. “Our FIT:MATCH Studio provides an omnichannel experience that eliminates the risk that an item won’t fit and, at the same time, frees shoppers from ever having to try on clothes again. We’re launching at a perfect time over Labor Day, as many shoppers are currently looking for touchless experiences that allow them to shop for back-to-school and fall items more safely and conveniently, without having to enter a fitting room.”
To get fitched and receive a FITCH ID, shoppers at Oakbrook Center will first answer a few questions about themselves and their fit preferences on their mobile phone. Then they will enter the FIT:MATCH Studio, where the company’s touch-free 3D technology will capture 150 body data points in about 10 seconds. The shopping platform will then present them with a curated assortment of clothing choices that have a 90% or better likelihood of fitting their exact body—while hiding those items that won’t fit.
FIT:MATCH’s 3D AI-powered match technology uses an algorithm to determine how relevant an apparel item is for a shopper based on the person’s FITCH ID, data from the brand’s tech pack, fabric type and stretch, and other key inputs. The algorithm learns more about each user’s fit and style preferences over time, ensuring that it always presents a highly relevant selection of products to the user.
By eliminating fit risk, FIT:MATCH provides certainty that drives conversion and loyalty and boosts margins for its brand partners while lowering their costs associated with returns. FIT:MATCH will expand its Studio experience to the Glendale Galleria in the LA area and to Stonebriar Centre in the Dallas area this fall.
FIT:MATCH has combined the latest data science and 3D measurement technology to create a highly integrated online/offline apparel shopping match platform that delivers a transformative, contactless retail experience for shoppers and brands. The proprietary 3D AI-powered technology matches shoppers with apparel products that fit them based on accurate body data and preferences, and hides the items that don’t fit them. The first-of-its-kind technology integration has been engineered to increase products’ relevance to shoppers and, therefore, sales conversion, as well as to decrease returns. For more information, visit ShopFitMatch.com.
About Brookfield Properties
Brookfield Properties is a fully-integrated, global real estate services company, providing industry-leading portfolio management capabilities across the real estate investment strategies of Brookfield Asset Management – a global alternative asset manager with approximately $550 billion in AUM.
Brookfield Properties develops and manages premier real estate with a focus on maximizing the tenant experience in addition to the investment and operational performance of the asset. We also focus on integrating leading-edge real estate technologies which enables us to be at the forefront of innovation and sustainability – benefiting not only our tenants and business partners, but also the communities in which we operate.
For more information about our approach to operating and developing best-in-class real estate, please visit brookfieldproperties.com.