LLR Partners, a lower middle market private equity firm investing in growth companies, today announced the addition of Geoff Baird as Senior Managing Director of the firm’s Value Creation Team. Baird leverages extensive experience leading and driving all aspects of growth for technology and services businesses to support LLR’s portfolio companies and manage the LLR Value Creation Team.
“I fundamentally believe that bringing world class knowledge and best practices to growth stage companies in a structured way can have a meaningful impact on their value,” commented Baird. “LLR shares that vision and has purpose built its value creation capabilities over the last several years to carry it out. I am excited to lead the firm in growing its Value Creation Team and expanding the resources we offer in areas like Sales, Marketing and Strategy.”
Prior to joining LLR, Baird was an operating executive at Tailwind Capital where he assisted in sourcing, evaluating and performing due diligence on investment opportunities. He served as a board member and active advisor to Tailwind portfolio companies Stratix Corporation (Chairman), Diversified, AST and CoreBTS. In addition, Baird has been a board director at WorldAware, an LLR portfolio company, since 2015.
“Geoff brings to LLR extensive operational experience, along with a keen understanding of the role investors like LLR can play in activating key growth levers, such as sales, marketing, human capital, strategy and M&A,” said Jack Slye, partner at LLR Partners. “We are excited to have Geoff join the LLR team to lead and help enhance our Value Creation services.”
Baird’s leadership background is highlighted by several executive roles in the mobile, Internet of Things (IoT) and communications sectors. He previously served as President of the Product & Technology Group at AGT International, CEO of 3i-MIND, and Vice President and General Manager at Avaya. Earlier in his career, Baird was the CEO of mobile technology firms Commtag and Xtempus, and COO of Psion Computing.
About LLR Partners
LLR Partners is a middle market private equity firm committed to creating long-term value by growing its portfolio companies. LLR invests in several industries, with a focus on technology, healthcare and services businesses. Founded in 1999 and with more than $3.5 billion raised across five funds, LLR is a flexible provider of capital for growth, recapitalizations and buyouts. For more information about LLR and insights on scaling growth companies, visit www.llrpartners.com.