There is a growing need to understand consumer sentiment with the same depth of insights as moderated in-person focus groups but more quickly and without their high cost or, more recently, challenges of convening study panels in a global pandemic. GroupSolver, a leading provider of intelligent market research and digital collaboration solutions, today announced a feature for its online survey platform that solves this challenge by enabling researchers to ask the same “what,” “why” and “how” questions used in focus groups and quantify actionable results in real-time without requiring any additional data preparation or processing.
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The GroupSolver platform now enables researchers to ask online respondents the same open-ended questions previously reserved for costly focus groups without requiring any post-survey data processing. (Graphic: Business Wire)
“The addition of this AutoTheme™ feature makes it possible to process data from unstructured free-text answers using our online survey platform’s unique combination of machine learning algorithms and crowdsourced respondent intelligence,” said Rasto Ivanic, GroupSolver co-founder and CEO. “By allowing participants to answer open-ended questions in their own words and simultaneously collaborate on quantifying the collective responses, we get researchers to the heart of issues faster and less expensively than any other approach. We will continue to offer online researchers new and powerful ways to combine, correlate and visualize our high-value free-text natural-language data in their surveys.”
GroupSolver’s AutoTheme feature goes beyond the platform’s previous ability to clean, filter and organize all qualitative free-text data in real time. The new algorithm provides the additional intelligence to automatically group answers that are not identical to each other but meet user-configurable parameters for thematic commonality. The researcher chooses the desired grouping sensitivity level from least to most specific with a slider scale to obtain the desired level of granularity of insights. This further accelerates the delivery of valuable insights in situations where timely understanding of the voice of customer at large scale is critical, for example in media campaigns evaluations or when collecting product feedback.
“GroupSolver’s new AutoTheme feature is transformational for the consumer insights industry. It saves precious days from the analysis while mitigating coding bias typical of manual coding and text analytics. This is the missing link between the quant and qual research we have been talking about for quite some time,” said Carrie Shea, Managing partner at IRI Worldwide.
The GroupSolver platform uniquely balances qualitative and quantitative research techniques to create more opportunities for unexpected insights than alternative online survey solutions that are restricted to pre-determined yes, no, or multiple-choice questions. The free-text answers also create a more engaging and interactive experience for survey participants, whose crowdsourced response analytics simultaneously eliminates the often subjective and error-prone manual data coding that every other online platform requires. This includes alternatives that support open-ended questions using simple text analytics, alone.
GroupSolver offers a broad spectrum of do it yourself (DIY) and full-service customer-engagement options on a subscription or project basis. Services range from study design and programming to respondent screening and recruiting as well as final analysis and reporting. The company’s solutions are used in packaged goods, technology, food and beverage and other industries for applications ranging from product ideation and industry trend analysis to marketing concept testing. Customers include IRI, Ipsos, Amazon, The Lab, and Adidas.
GroupSolver is a market research technology company based in San Diego, with operations in Utah and Slovakia. It has built an intelligent market research platform (think “online survey platform with a brain”) that helps businesses answer their burning why, how, and what questions faster and with more confidence. By combining machine learning and crowd intelligence, the GroupSolver® technology helps decision-makers and researchers find insights that traditionally remain hidden from online surveys or focus groups.
Learn more at www.groupsolver.com.