Press release

HARMAN Unveils the HARMAN ExP Integrated Solution Suite at CES 2020 – Elevating Automotive Tech into Meaningful Consumer Driving Experiences

Sponsored by Businesswire

a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on
connected technologies for automotive, consumer and enterprise markets,
today launched the HARMAN ExP Integrated Solution Suite, which creates
comprehensive connected driving solutions by bundling core technologies
into one unified offering. These solutions enable cohesive vehicle
experiences – not just one-off driving features – to deliver seamless
connectivity and make time in the car time well spent.

HARMAN ExP solutions will feature a specially-curated collection of
connected car, audio and service technologies to create experiences that
deliver specific driver benefits, such as well-being, enjoyment, social
connection, accomplishment and more.

“Instead of just creating technologies for a vehicle, we’re designing
experiences for drivers and passengers,” said Dinesh Paliwal, HARMAN
president and CEO. “With the HARMAN ExP Integrated Solution Suite, we
are helping OEMs create consumer-centric driving experiences by
skillfully developing customized technology bundles that meet virtually
any need. By building with the end-user experience in mind from the
start, we will deliver on consumer expectations today – while ensuring
OEMs make strategic and future-ready technological investments for

In addition to its collection of connected vehicle and audio solutions,
HARMAN will leverage expertise from its uniquely blended heritage in
automotive and technology, the company’s diverse and strategic
partnerships and its understanding of consumer experience to design
customized HARMAN ExP solutions for OEMs. By taking an experience-driven
approach instead of focusing solely on individual technologies,
automotive manufacturers will benefit from advanced personalization and
technological synergies – while drivers will enjoy a connected
experience built purposefully for their needs.

At CES 2020, HARMAN will display the following HARMAN ExP bundle
packages as examples to demonstrate how OEMs can partner with HARMAN to
bring connected experiences to life in the vehicle:

Advanced Driver Assistance Bundle

By blending cloud, ADAS and telematics technologies, HARMAN will
demonstrate a bundled solution that delivers enhanced awareness to keep
both drivers and pedestrians safe, while ensuring those in the vehicle
can still stay connected to what matters. This solution features
awareness technologies like Blind Spot Warning, Directional Sound
Steering and the new Vehicle-to-Pedestrian ADAS use case – which
forewarns drivers and pedestrians to potential safety conflicts through
the use of Vehicle-to-Everything (V2X) technology and 5G-fueled
networks. To deliver a complete safety experience, this bundle features
assistance technologies like Virtual Personal Assistant (VPA)
integration through the HARMAN Ignite Marketplace which also enables
voice messaging, navigation, media selection and more. As a result,
drivers and passengers will experience heightened awareness, even during
busy commutes, while staying connected to their news, podcasts, phone
calls and more.

Hyper Productivity Bundle

To deliver an experience centered on personalization and productivity,
HARMAN has bundled cloud technologies – backed by a customizable partner
ecosystem, core services and rich audio capabilities into a solution
that helps consumers stay seamlessly connected to their digital
lifestyles. The HARMAN Ignite Marketplace, a network of apps and
services, inspires virtually endless personalization and in-vehicle
productivity. From enabling media like music and podcasts through
leading content providers, to integrating business directory services
and crowd-source review platforms, drivers and passengers have greater
freedom to personalize a connected driving experience that meets their
specific productivity needs. The HARMAN Ignite Marketplace also
integrates with a variety of navigation and voice solutions, including
region-specific providers, allowing OEMs to deliver hands-free services
through virtual assistants – enabling safe, always-on access to
third-party content globally. In addition, HARMAN will continue to
expand the HARMAN Ignite Marketplace through the integration of new
solutions from Salesforce, which will deliver customer relationship
management (CRM) functionality across marketing, sales, commerce and

Multi-Modal Experience Bundle

With more ways to roam than ever before – from rideshares, rentals or
simply borrowing a car –HARMAN’s Multi-Modal Experience Bundle
demonstrates the future hyper-connected transportation. As our mobile
phones continue becoming the center of our connected lives, ensuring
digital lifestyles can be seamlessly transferred to the vehicle is
increasingly critical to the automotive experience. HARMAN’s Multi-Modal
Experience Bundle will leverage Ultra-Wideband (UWB) technology to
enable easy vehicle access and connectivity – but also significant
personalization. For example, as a passenger or driver approaches a
vehicle, a UWB token will initiate and triangulate their location via 5G
cellular connectivity, unlocking the doors and initiating personal
preferences. The token can then transmit to the HARMAN Ignite cloud
where the individual’s unique profile is unlocked – enabling connection
to personal contacts, services, media content and location-based
services. As a result, the driver will enjoy instant access to
personalized features and vehicle functionality, while equipping OEMs
with the ability deliver hyper-tailored and regular fresh content to
their customers.

EV Plus+ Solution Bundle

Designed specifically for the fast-growing electric vehicle segment, EV
Plus+ Solutions overcomes challenges unique to EVs and offer consumers a
no-compromise level of entertainment, communication and comfort,
flexibly and sustainably, without impacting range performance. Thanks to
HARMAN’s revolutionary acoustic engineering and Ecotect system design,
superior performance is achieved with reduced weight, complexity and
power consumption when compared to a traditional system. What’s more,
personalized in-vehicle audio, entertainment and communication features
are instantly accessible and upgradable at the touch of a button via the
new Audio Marketplace, powered by HARMAN Ignite. This unique, open-ended
OTA offering enables a new level of personalization and flexibility for
the in-car experience throughout the life of the vehicle.

Connecting the Unconnected Bundle

Virtually any car on the road today has the potential to become a safe,
connected vehicle. In the Connecting the Unconnected Bundle
demonstration, HARMAN will showcase a suite of solutions that work
together to quickly and easily equip vehicles currently on the road with
the latest in connected car functionalities. This includes SmartAuto
connectivity, an OBD device that delivers upgrades like WiFi, driver and
vehicle analytics, remote operation and access to applications and
services. Similarly, the SmartAuto Dash Cam equips vehicles with forward
collision warning and incident management – while the SmartAuto Headunit
offers a large display and modernized user interface. Lastly, to
maintain pace with evolving mobile technology, the Connecting the
Unconnected Bundle will also showcase SmartAuto Wireless Charging –
which features a sleek design and a smart way to keep devices charged
while on-the-go.

Starting today, OEMs can leverage the HARMAN ExP Integrated Solution
Suite to develop and deploy customized technology solutions as bundles
that work seamlessly together to enable cohesive consumer experiences.
By implementing automotive technologies as complete solutions, instead
of one-off features, HARMAN has taken the guesswork out of creating
connected vehicles – and made it easier for OEMs to meet consumer needs
while personalizing experiences to drive added value and brand affinity.

For more information on HARMAN ExP including a full list of
features and technologies that enable each bundled solution – visit

HARMAN at CES 2020

Visit HARMAN’s
for additional information about these new solutions and
check back for updates now through CES 2020.

Follow HARMAN online during CES 2020:


HARMAN ( designs and engineers connected products and
solutions for automakers, consumers, and enterprises worldwide,
including connected car systems, audio and visual products, enterprise
automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®,
Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the
world. More than 50 million automobiles on the road today are equipped
with HARMAN audio and connected car systems. Our software services power
billions of mobile devices and systems that are connected, integrated
and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the
Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned
subsidiary of Samsung Electronics Co., Ltd.

All third-party trademarks referenced by HARMAN remain the property
of their respective owners.

© 2019 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications and appearance are subject to change without