Idea Grove, a unified PR and marketing agency for business-to-business (B2B) technology companies, today announced it has welcomed John Lacy as president and chief operating officer (COO). In this newly created role, Lacy will work hand-in-hand with founder and CEO Scott Baradell, guiding the agency in executing its vision by enhancing operational efficiency and scalability.
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John Lacy joins Idea Grove as president and chief operating officer (COO). (Photo: Business Wire)
To facilitate growth and provide a more collaborative work environment for its team, Idea Grove will move its offices to Tollway Plaza, an A-class building in the heart of the North Dallas business district just off the North Dallas Parkway and Keller Springs, on March 1, 2020.
These milestones follow another successful year of steady growth for Idea Grove, which has consistently been recognized for its high-quality work. Dallas Business Journal named Idea Grove a top PR firm in North Texas based on fee income, while the B2B review platform Clutch ranked it as one of the top five marketing agencies in the state. Industry bible O’Dwyer’s ranks Idea Grove as the top tech PR agency in Texas. Idea Grove is among the leading digital marketing agencies in Dallas/Fort Worth and a Platinum Certified Agency Partner of HubSpot. The company’s performance has translated into financial success; Idea Grove will end 2019 with its best revenue performance to date.
“Idea Grove has built a reputation as a high-quality marketing boutique for B2B tech companies, but we’re still a well-kept secret nationally because we’ve relied entirely on referral and organic search for client acquisition,” Baradell said. “This, together with the limitations of our operational infrastructure, has put a cap on our growth. By hiring John, a proven operations executive, we are committing to strategically scaling the agency over the next several years. This will help us to better serve our clients and team while achieving our vision for growth.”
John Lacy brings extensive senior leadership experience and a proven track record in driving agency growth. He most recently served as COO for Imaginuity Interactive, a prominent digital media agency, where he implemented various process improvement systems and helped support 94.5 percent revenue growth over a three-year period.
“I am confident that my experiences in creating and leading high-performance teams will help Idea Grove achieve its goals while ensuring everyone’s job is made easier,” Lacy said. “My vision for this company is to create a culture where it would be unthinkable for a person to work elsewhere, and unthinkable for a client to work with any other team.”
Idea Grove’s new offices will be located in the North Tower of Tollway Plaza at 16000 Dallas Parkway. The upgraded 5,100-square-foot office will be designed to foster Idea Grove’s core values: Creativity, Respect, Energy, Accountability, Teamwork and Empathy (CREATE). The agency’s mission is to “CREATE Every Day” for its clients. Idea Grove, which has a highly flexible remote work policy, aims to create an environment where team members come to the office because they want to, not because they have to.
“We are thankful for the opportunity ahead of us and, as we move forward, we will continue to keep Idea Grove’s CREATE values at the heart of everything we do,” Baradell said. “We are committed to growth, but also to maintaining and building upon our reputation for high-quality work during this period of growth. We will never compromise when it comes to excellence.”
About Idea Grove
Since 2005, Idea Grove has distinguished itself as that rare agency that truly understands growth-oriented B2B technology companies and their buyers. Idea Grove’s unified PR and marketing service offering has been built from the ground up with the specific challenges of B2B tech in mind, including grasping complex technologies, maintaining momentum through long sales cycles, and influencing the decision-making of both business and IT buyers. Idea Grove can be reached at firstname.lastname@example.org or 972.235.3439.