Incubeta, the global independent digital marketing services group, today announces it has appointed John Cawdery as the new CEO of Incubeta US. The former Manager of Google Measurement Platform – Channel Strategy and Solutions has been appointed to develop the growth strategy and drive the ambitious plan of Incubeta US.
Having joined Google in 2008, John built, led and launched Google’s enterprise analytics business and reseller channel in EMEA. He then moved to New York in 2016 to run Google’s GMP partner network in the Americas and has worked across Google’s digital advertising, measurement, and data products and teams. Most recently, John was Manager of Google Measurement Platform – Channel Strategy and Solutions, where he was responsible for designing and implementing Google’s global partnership strategy. These initiatives helped to address and overcome some of the toughest business challenges facing the measurement and ad tech industry.
As incoming CEO of Incubeta US, John will unify the marketing solutions of Incubeta’s specialist brands, NMPi, Joystick and DQ&A, to progress the digital marketing maturity of US brands seamlessly across media, technology, and creative. He will also build on Incubeta’s strong existing global relationship with Google, and will have a focus on launching the Incubeta DQ&A proposition in the US. Incubeta was announced as a Global Sales Partner of the Google Marketing Platform earlier this year.
John Cawdery, CEO of Incubeta US, says: “I’m thrilled to be joining Incubeta and taking up the mantle of US CEO. As an independent digital marketing services group, Incubeta has a unique proposition in the market in the way it seamlessly connects media, technology and creative through the union of NMPi, DQ&A and Joystick. The company has some aggressive growth plans and with the launch of new products and services in the pipeline, I’m very much looking forward to being part of this success story.”
Luke Judge, CEO of Incubeta UK and US Group, comments: “I’m delighted to welcome John onto the Incubeta US leadership team as our US CEO, and I’ve no doubt he will be an outstanding addition to the brilliant people we already have across NMPi, DQ&A and Joystick in the US. In the current difficult trading conditions, brands are needing to work harder and smarter to maximize their results. Strengthening Incubeta’s leadership in the US will put us in a stronger position to help our existing and future US clients be even more effective and competitive in the complex digital marketing landscape.”
Michael Ossendrijver, CEO of DQ&A, adds: “John brings with him more than 12 years of experience from Google, which will help Incubeta significantly as we plan and execute our growth strategy in the US market, and maximise on our global partnership with Google. His extensive knowledge of Google Marketing Platform coupled with a background in Enterprise Sales will be invaluable as the company works on launching a suite of SAAS solutions built on Google Cloud and Marketing Platform infrastructure, to help marketers mature their digital marketing campaigns.”
Sara Francis, CEO of Joystick, comments: “We’re excited to have John at the helm in the US. From his deep digital marketing experience to his insider knowledge of Google’s technology, John brings with him the ideal qualities to spearhead Incubeta and strengthen our combined offering to clients.”
Incubeta is the union of three market leading specialists in Technology, Media, and Creative – DQ&A, NMPi, and Joystick respectively. By seamlessly integrating these three specialisms and rethinking the rules of marketing, Incubeta puts the ownership and control of the customer experience back in the hands of the advertiser, both brands and agencies.
As the largest and longest established GMP sales partner in EMEA and APAC, Incubeta has proven through working with top-tier brands that they are leading specialists in helping advertisers tackle complex projects such as in-housing, dynamic creative, data integration, real 1:1 marketing, and industry-specific segmentation modeling. Incubeta is primed to help advertisers deliver complex use cases across Google’s Maturity Framework and Menu of Services.
Find out more at: incubeta.com