Mercatus, a leading provider in digital commerce solutions for grocery and other retail verticals, today announced that it has partnered with Point Pickup Technologies, a company offering a single platform that solves same-day delivery challenges for enterprises across various industries. This partnership provides a quick and cost-effective way for grocers to respond to increasing eCommerce and last-mile delivery market demand while maintaining direct customer relationships.
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With shopper expectations for fast and seamless grocery delivery on the rise, retailers must transform their last-mile experience to meet these needs. Mercatus’ and Point Pickup’s joint same-day delivery enterprise solution uniquely addresses the last mile by using a network of pre-scheduled drivers who are trained for, and dedicated to, a specific retailer in order to fulfill store-to-home deliveries.
While the current gig economy is built on last-minute, random delivery scheduling, Point Pickup’s Micro DriverNetworks™, enabled by its Precision Matching technology, creates a scalable and sustainable approach that supports repeatable drivers that match every type of delivery criterion. The integration with the Mercatus eCommerce platform offers retailers the most predictable and reliable store-to-home delivery solution. The combined capability enables retailers to build a profitable eCommerce offering while retaining ownership of the customer experience. Micro DriverNetworks™ are:
- Agile – the solution works for any enterprise retailer;
- Scalable – the model works across the diversified retail ecosystem, servicing all major and secondary markets, including suburban and rural areas where you don’t need the “most drivers,” you just need the “right” drivers;
- Sustainable – replicates best practices across enterprises, which lowers capital needs;
- Efficient – uses fewer drivers and achieves higher performance by pre-scheduling dedicated drivers for specific routes.
“By partnering with Mercatus, we are able to offer their grocery retail clients an easy way to displace the problematic gig economy with a more dependable model that works for all their markets,” said Tom Fiorita, CEO, Point Pickup. “It is the closest scenario to retailers owning their driver resources as local stores will see the same drivers on the same shifts on an on-going basis.”
The partnership gives grocers the opportunity to own their end-to-end shopping experience from point of sale to the delivery to the customer, which results in repeat customer purchases, greater loyalty and higher profits. Retailers are now in charge of their customer experience, no longer surrendering valuable data and shopper relationships to third-party delivery providers.
“Grocery retailers face a stark choice. Continue to outsource their eCommerce experience or take steps to reclaim ownership of their customers’ online shopping journey, including last-mile delivery,” said Sylvain Perrier, president and CEO, Mercatus. “Together with Point Pickup, we’re empowering retailers to build their eCommerce experience on their own terms to better serve their shoppers’ delivery needs. We’re excited for what this partnership will mean for grocers who want to offer a retailer-controlled experience.”
To learn more about how Mercatus empowers grocery retailers, visit mercatus.com/backincharge.
Attending NRF? Visit Mercatus at Booth #1418 to see the Mercatus platform in action, Jan. 12-14 at the Jacob K. Javits Convention Center in NYC.
Mercatus is the authoritative voice for retailers who want to strengthen their relationship with shoppers in a digital space. Mercatus empowers retail clients by creating authentic digital shopping experiences, through solutions that help retailers drive shopper engagement, grow share of wallet and profitability, and adapt to a changing consumer marketplace. The Mercatus Integrated Commerce® platform is used by leading North American retailers, including Weis Markets, Save Mart brands, Brookshire’s Grocery Company brands, WinCo Foods, Smart & Final and others. The Mercatus AisleOne™ personalization intelligence engine uses machine learning algorithms to deliver advanced product recommendations and promotions to shoppers on a one-to-one basis, and quickly and easily integrates into retailers’ marketing emails, apps and eCommerce websites. Mercatus is headquartered in Toronto, Canada.
About Point Pickup
Point Pickup (PPUP), an enterprise same-day delivery solutions company, brings precision technology to last-mile delivery with a highly precise and scalable solution that is being used by some of the country’s largest retailers. The technology platform, along with Point Pickup’s Micro DriverNetworks™, solves the greatest challenges of the growing same-day delivery market. Point Pickup is the only platform offering pre-scheduled deliveries with favorite drivers while accommodating on-demand requests. PPUP’s same-day platform saves time and money by offering sophisticated matching criteria, optimized routing, selective drivers and an API that integrates with e-commerce systems. For more information, visit http://www.pointpickup.com.