The experienced industry expert Juergen Lobach will, effective immediately, be in charge of building strategic fleet partnerships at finn.auto (www.finn.auto), the platform for all-inclusive car subscriptions. From August 1, 2020, in the newly created position of Chief Fleet Officer, he is responsible for building and expanding the fleet and the associated partnerships. This includes collaborations with car manufacturers, retail groups as well as leasing banks for fleet financing.
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Juergen Lobach joins finn.auto (Photo: Business Wire)
The expansion of the finn.auto fleet is driven by the strong increase this year in demand for the subscription platform. Having already sold more than 550 car subscriptions this year and adding up to 20 new car subscriptions per day, finn.auto aims to increase its fleet to more than 1.000 vehicles by end of this year and more than 5.000 active car subscriptions by end of 2021. Its cars can be subscribed easily as well as fully digitally on finn.auto and are quickly delivered to your front door. The core target audience of finn.auto: Everyone who loves to drive their own car but fears the struggle, commitment and intransparent costs associated with car ownership.
Founder and CEO Max-Josef Meier: “Juergen will be responsible for a central area of our business – namely, building lasting partnerships with manufacturers, retail groups and leasing banks. As an attractive sales and marketing channel, we offer our partners access to new, attractive customer groups and act as a brand extension as well as a marketing powerhouse.”
Lobach has more than 30 years of experience in the mobility sector and is a proven and experienced industry expert. He’s moving from Choice, a leading mobility provider, where he was CEO for 17 years and built the company into one of the largest independent purchasing companies in Germany. Lobach, 55, developed numerous mobility solutions for well-known automobile manufacturers, retail groups and clubs, as well as for banks, insurance companies, municipal companies, energy suppliers, companies and a wide variety of fleet operators. As part of his work, he has promoted and established numerous innovations relating to Mobility as a Service, including car subscription platforms for large automobile manufacturers such as Care-by-Volvo.
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