Press release

MRP Welcomes Senior Vice President of Global ABM

Sponsored by Businesswire

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM.

Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team.

“Garry has a unique combination of both enterprise class ABM and global leadership experience,” said Kevin Cunningham, MRP CEO. “This is a critical function in our leadership team, necessary for our clients to fully realize the value of MRP Prelytix, our account based marketing platform, and its capabilities to drive target account response, pipeline and revenue throughout the world.”

Dawson brings more than two decades of sales and marketing leadership to his role at MRP, with extensive experience within account based marketing. Prior to joining MRP, Dawson served as Senior Manager Global Media & Digital Strategy at HPE, where he was responsible for driving all revenue-generating digital media initiatives on behalf of the company. Before that, he held leadership positions at HP, where he served as Senior Manager and Director for Enterprise Media, for over a decade.

“MRP’s true end-to-end account based marketing solution delivers immense value to clients thanks to its unrivaled data intelligence, advanced machine learning capabilities and ability to execute needs-based orchestration globally, at scale,” said Dawson. “I am tremendously excited to join MRP’s innovative team to help more enterprise marketers achieve real ROI.”

Dawson holds a bachelor’s degree in marketing from Drexel University in Philadelphia.

About MRP

For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit:

About Kx

Kx is a division of First Derivatives, a global technology provider with more than 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries.

For more information about Kx please visit For general inquiries, write to

Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 15 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.