Perfect Corp., the world’s leading augmented reality (AR) and artificial intelligence (AI) beauty tech solutions provider and developer of the YouCam Makeup app, announces a strategic partnership with Google for the launch of an AR interactive beauty try-ons through Google search. The announcement was made at Google’s Marketing Livestream 2021 conference on Thursday, May 27th, where keynote presenter Jenn Liu, Senior Director, Project Management at Google shared a snapshot of the future growth for AR virtual try-on in her discussion “What’s in Store for the Future of Commerce?”. She highlighted how AR virtual try-on is helping brands enhance their brand presence across Google and how Perfect Corp.’s AR-powered virtual beauty try-on experiences are helping online shoppers discover and experiment with a range of different beauty products and shades online through Google search.
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Perfect Corp. and Google team up for the launch of an interactive AR makeup try-on experience for lipstick and eyeshadow beauty products (Graphic: Business Wire)
Try-Before-You-Buy E-commerce Experience in Google Search
By offering a unique ‘hands-on” experience through a digital lens, Perfect Corp. and Google have created an AR virtual makeup kit that allows online shoppers to try-before-they-buy with the same confidence as in-person shopping. The virtual try-on experience is currently available for lipsticks and eyeshadows products with plans to add foundation to the makeup kit that will roll out globally in the coming months. This unique virtual experience allows brands to personally engage and connect with a diverse set of shoppers to help them find the right products to meet their needs.
Inside Google’s Interactive AR Beauty Kit
The Google AR-powered virtual try-on experience is embedded directly into the search experience, giving users an option to try the product across a range of different skin tones, or to “try it on” themselves by engaging the live camera mode. The one-click experience invites web users to virtually try-on thousands of eye and lip beauty SKUs from more than 40 different beauty brands including Estee Lauder, MAC Cosmetics, Charlotte Tilbury, Black Opal, and more.
“We are thrilled partner with Google to make AR virtual beauty trials readily available through Google search,” shares Perfect Corp. Founder and CEO, Alice Chang. “It’s a privilege to collaborate with the powerhouse Google to put YouCam’s AR technology in front of millions of beauty fanatics searching for products online, to help them discover and experiment with these products in a new, fun, and interactive way.”
Experience true-to-life virtual beauty try-on through Google search here: https://www.perfectcorp.com/business/services/youcam-4-google
To discover expert beauty tech insights and unlock powerful ROI secrets, read our Beauty Tech: The Complete Guide 2021.
About Perfect Corp.
With over 950 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.