Press release

PFS Launches Fitbit Pay in the UK

Sponsored by Businesswire

PFS’ First Fitbit Pay Solution for Cards Issued & Managed by the
FinTech in the United Kingdom is Live

Customers of PFS in the UK can add their Mastercard prepaid card to
their device, enabling them to make payments on the go directly from
their wrist. Fitbit Pay brings convenience and freedom to users to leave
their smartphone and wallet at home, and easily make purchases at
thousands of stores where contactless payments are already accepted.

Valerie Moran, Head of Operations & Client Relations at PFS stated:
“Our collaboration with Fitbit allows PFS cardholders in the UK to
become part of a growing payment innovation they can experience directly
on their wrist. The trend towards cashless is growing and we are
delighted to be at the heart of the evolution of payments.”

Fitbit Pay transactions use an industry standard tokenization platform,
ensuring user card information is never revealed or shared with
merchants or Fitbit. Plus, a protected PIN is chosen by the user during
device set-up for an added layer of protection.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Charge 3,
Fitbit Inspire HR, Fitbit Inspire, Fitbit Ace 2 activity trackers, as
well as the Fitbit Ionic Fitbit Versa smartwatches, Fitbit Flyer
wireless headphones and Fitbit Aria 2 Wi-Fi Smart Scale. Fitbit products
are carried in over 39,000 retail stores and in 87 countries around the
globe. Powered by one of the world’s largest health and fitness social
networks and databases of health and fitness data, the Fitbit platform
delivers personalised experiences, insights and guidance through leading
software and interactive tools, including the Fitbit and Fitbit Coach
apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions
develops health and wellness solutions designed to help increase
engagement, improve health outcomes, and drive a positive return for
employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries. Additional Fitbit
trademarks can be found at
Third-party trademarks are the property of their respective owners.

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About PFS

PFS delivers robust payment technology solutions and offers world-class
innovation in electronic money. As a pioneer in the evolution of the
FinTech ecosystem, its award-winning solutions include e-wallets,
physical and virtual prepaid cards and IBAN accounts in the UK and
Eurozone. Prepaid Financial Services Limited, trading as PFS, is
Authorised by the Financial Conduct Authority in the United Kingdom. PFS
Card Services (Ireland) Limited, trading as PCSIL, is Regulated by the
Central Bank of Ireland.

PFS is one of Europe’s largest e-money issuers and has returned profits
for 10 consecutive years. With programmes active in 25 countries and
growing, the company has the ability to transact in 23 currencies. PFS’
products and state-of-the-art technology platforms are trusted by
governments, local authorities, NGOs, mobile network operators, banks
and corporate clients globally.

In addition, PFS is an agile FinTech chosen by other FinTechs to
revolutionise the digital economy securely and in real-time. The company
develops a range of trendsetting mobile payment and wearable solutions
securely and seamlessly by providing quick and easy integrations into
mobile payment applications.

Explore the future of prepaid financial solutions today as the world
moves towards a cashless society tomorrow by visiting
and discover more about PFS’ next-generation payment solutions. Contact