Purple, a global leader in guest WiFi and digital mapping that provides solutions to more than 80,000 global venues, today launched Purple Packs, a suite of innovative, enterprise-class connectivity and indoor map offerings. The new approach consolidates Purple’s existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.
With this new strategic offering, Purple is redefining how businesses address guest connectivity and engagement. It emphasizes their commitment to making scalable, cost-effective digital solutions accessible to all businesses regardless of size or budget.
“Every venue should have access to the tools they need to create memorable guest experiences,” said Shaun Bossons, Chief Revenue Officer, Purple. “Today’s consumers demand seamless and tailored experiences that reflect the digital world with which they engage daily. Our new solution packs ensure that any business can meet these high expectations without the burden of exorbitant costs or unnecessary security risks.”
Purple’s solution packs allow businesses to invest in only the functionality they need based on their primary business objectives. They can evolve capabilities and introduce new features as the business grows, maximizing value from existing functionality.
“In an era where guest WiFi is paramount to the customer experience, businesses seek solutions that offer a consistent, secure network and first-party data insights, but many existing solutions are overly complex,” Bossons said. “This new approach is a game-changer for the industry because it simplifies the process and places the guest at the heart of every investment.”
Purple’s new offering features three tailored solution packs for guest WiFi:
- Purple Connect: Provides a consistent, professional and secure WiFi experience for all guests.
- Purple Capture: Boosts WiFi performance by understanding who guests are through the capture of first-party data, such as behavior and preferences.
- Purple Engage: Influences guest purchase behavior at their most receptive moments- while they’re in the venue – to increase revenue.
In addition to these WiFi solutions, Purple will also introduce a Maps Pack, ‘Explore’, designed to deliver interactive digital experiences. The Explore Pack will enable businesses to enhance guest satisfaction, boost return visits and loyalty and increase revenue.
For more information visit: https://purple.ai/
About Purple
Founded in 2012 and with solutions in more than 80,000 venues worldwide, Purple drives interactive experiences to improve the way people connect in the real world. With 1.9 million daily users, Purple’s platform empowers businesses to build stronger relationships with their customers by enhancing existing infrastructure investment.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250327049125/en/