Press release

Renowned Design Leader Mirco Pasqualini Joins Originate to Spearhead Launch of New York-Based Design Studio

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Originate, the concept-to-launch innovation firm, announces that Mirco Pasqualini has joined the company as Global Head of Design. A well-respected leader in the field, Pasqualini now brings his substantial experience in deploying design as a strategic asset for innovation to Originate clients.

Originate designs and builds bespoke digital products to solve complex problems for the world’s most recognizable legacy brands and leading startups. As the technology industry’s secret weapon for innovation, Originate guides organizations in future-proofing their businesses by turning disruptive ideas into real-world opportunities.

“At Originate, we don’t view design as a discrete business function, but rather, as a way of thinking that makes for superior outcomes. It’s a way of solving problems,” said Brent Cohen, CEO of Originate. “To us, success in innovation is never about having great ideas — those are common. It’s about executing on those ideas in a way that compels people to avail themselves of that innovation. To do that, we must infuse design into every aspect of our business, from engineering to operations, and we’re thrilled to have Mirco lead us in this effort.”

As part of Originate’s renewed investment in Design, the company also announces the launch of its Design Studio in lower Manhattan, to be lead by Pasqualini.

“Originate struck me as an exciting and challenging opportunity,” said Pasqualini. “It is rare that one finds a group of talented technologists who recognize how the principles of good design can be used to unlock, even supercharge, the power of world-class engineering. I look forward to building an environment, both physical and mental, that will serve as an epicenter for Design and innovation at Originate.”

Pasqualini has 25 years of experience leading clients in their design journeys. Before joining Originate, he served as Ogilvy’s Head of Design and before that, was Chief Design Officer for a venture incubator. Pasqaulini has also held leadership roles at renowned digital agencies R/GA and Arc Worldwide and wrote his first book, Agencies & Brands in the Experience Economy, in 2018. His second book, set to be published in 2020, delves into how the new generation’s mindset has triggered the experience-based economy.

About Originate:

Originate designs and builds custom software products that solve complex problems and are a behind-the-scenes innovation partner for some of the world’s most recognizable blue-chip brands and transformative startups. The company works across diverse sectors including real estate, financial services, retail, consumer goods, and more, to turn disruptive ideas into business opportunities for clients. Headquartered in Los Angeles, Originate has a global presence with offices in New York, San Francisco, Los Angeles, Newport Beach, and Berlin. Visit us at, and follow us on Twitter, LinkedIn, or Instagram.