Salsify,
a product experience management (PXM) platform that helps brands win on
the digital shelf, and Snap36,
the market leader for rich and interactive 360-degree product
experiences, announced today they have entered into a partnership that
delivers a unique imaging experience enabling brands to manage, capture,
and distribute 360-degree images and scale efficiently and
affordability. Through its integration with Snap36 and leveraging the
company’s patented image capture technology, Salsify now supports direct
360-degree image integration to Walmart.com.
Snap36 began working with Walmart in 2018 on implementing a proprietary
360-degree viewer above the fold for both its desktop and mobile sites.
Walmart is one of the first retailers to offer 360-degree — or spin —
photography on 100% of products offered on the site, regardless of
category. In its 2019
consumer research report, Salsify found that consumers want an
average of six images per product and a minimum of two videos. Through
this partnership, brands can use 360-degree images to engage their
consumers and increase conversions.
“Image-rich product pages are not optional for brands that want to win
on the digital shelf — they are mandatory,” said Rob Gonzalez,
co-founder and CMO, Salsify. “Shoppers, particularly on digital
channels, want as much information as possible before making a
purchasing decision. Walmart’s emphasis on 360-degree imagery has given
every brand manufacturer a unique opportunity to better inform shoppers
on Walmart.com. We are excited to be partnering with Snap36 to provide
this capability to our customers.”
Snap36, with customers such as The Home Depot, Macy’s, and Lowe’s, will
create the images and 360° content, providing a more comprehensive and
competitive offering that is operationally seamless from a customer
perspective. The Salsify PXM platform will deliver the data to
Walmart.com and futureproof images for brands by maintaining file naming
consistency.
“Our customers have seen 360-degree content improve online conversions
by nearly 50%, so it’s no wonder Walmart is leading retailers in
advocating for more spin images on its website,” said Jeff Hunt, CEO,
Snap36. “In joining forces with Salsify, we are able to bring
high-quality, affordable 3D product images to a platform that so many
brands use to win on the digital shelf, and we’re excited to add this
experience for customers using Walmart.com.”
About Salsify
Salsify’s product experience management (PXM) platform empowers brand
manufacturers to accelerate digital growth by delivering the product
experiences consumers demand anywhere they choose to shop online. The
world’s biggest brands, including Coca-Cola, Bosch, GSK, Rawlings, and
Fruit of the Loom use Salsify every day to stand out on the digital
shelf. To date, Salsify has raised a total of $98.1 million in funding,
led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners,
and North Bridge.
For more information, please visit https://www.salsify.com.
About Snap36
Snap36 is the leading rich-product content solution for retailers and
brands, enabling them to improve consistency and trust during the online
purchasing experience. Rather than using traditional photography
processes, Snap36 efficiently automates image capture with innovative
robotic equipment and workflow software to deliver 360-degree and 3D
imagery, augmented and virtual reality, video, and interactive content.
For more information, please visit https://www.snap36.com.
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