Technavio has been monitoring the smart tv market and it is poised to grow by 293.32 mn units during 2020-2024, progressing at a CAGR of over 21% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
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Technavio has announced its latest market research report titled Global Smart TV Market 2020-2024 (Graphic: Business Wire).
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Frequently Asked Questions:
What are the major trends in the market?
Growing influence of digital media on smart TV advertising.
At what rate is the market projected to grow?
The year-over-year growth for 2020 is estimated at 18.88% and the incremental growth of the market is anticipated to be 293.32 mn units.
Who are the top players in the market?
Koninklijke Philips NV, LG Electronics Inc., Panasonic Corp., Qingdao Haier Co. Ltd., Samsung Electronics Co. Ltd., Sharp Corp., Sony Corp., Videocon Industries Ltd., VIZIO Inc., and Xiaomi Corp, are some of the major market participants.
What is the key market driver?
The technological advances in TV resolution is driving the growth of the market.
How big is the APAC market?
The APAC region will contribute 45% of the market share
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Koninklijke Philips NV, LG Electronics Inc., Panasonic Corp., Qingdao Haier Co. Ltd., Samsung Electronics Co. Ltd., Sharp Corp., Sony Corp., Videocon Industries Ltd., VIZIO Inc., and Xiaomi Corp. are some of the major market participants. The technological advances in TV resolution will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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Smart TV Market 2020-2024: Segmentation
Smart TV Market is segmented as below:
- North America
- South America
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Smart TV Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The smart tv market report covers the following areas:
- Smart TV Market Size
- Smart TV Market Trends
- Smart TV Market Industry Analysis
This study identifies the growing influence of digital media on smart TV advertising as one of the prime reasons driving the smart TV market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.
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Smart TV Market 2020-2024: Key Highlights
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will assist smart TV market growth during the next five years
- Estimation of the smart TV market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the smart TV market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of smart TV market vendors
Table of Contents:
- Market Overview
- Market ecosystem
- Value chain analysis
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 – 2024
Five Forces Analysis
- Five Forces Summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Distribution channel
- Market segments
- Comparison by Distribution channel placement
- Offline – Market size and forecast 2019-2024
- Online – Market size and forecast 2019-2024
- Market opportunity by Distribution channel
- Geographic segmentation
- Geographic comparison
- APAC – Market size and forecast 2019-2024
- Europe – Market size and forecast 2019-2024
- North America – Market size and forecast 2019-2024
- South America – Market size and forecast 2019-2024
- MEA – Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
Drivers, Challenges, and Trends
- Market drivers
- Volume driver – Demand led growth
- Volume driver – Supply led growth
- Volume driver – External factors
- Volume driver – Demand shift in adjacent markets
- Price driver – Inflation
- Price driver – Shift from lower to higher priced units
- Market challenges
- Market trends
- Vendor landscape
- Landscape disruption
- Vendors covered
- Market positioning of vendors
- Koninklijke Philips NV
- LG Electronics Inc.
- Panasonic Corp.
- Qingdao Haier Co. Ltd.
- Samsung Electronics Co. Ltd.
- Sharp Corp.
- Sony Corp.
- Videocon Industries Ltd.
- VIZIO Inc.
- Xiaomi Corp.
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
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