Press release

Stibo Systems’ Customers adidas, Grupo Éxito to Discuss Their Focus on Transformational Customer Experiences at NRF

Sponsored by Businesswire

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, has expanded its presence at the National Retail Federation’s 2020 conference. Stibo Systems’ customers – global sportswear brand adidas and South American supermarket conglomerate Grupo Éxito – will discuss their efforts leveraging MDM to achieve a more meaningful customer experience.

Peter Brook, Director of Omnichannel Solutions for adidas, will discuss how MDM helped their brand create new human and digital collaboration to drive meaningful and effective digital customer solutions. Camilo Gallego Ferrer, Vice President of Grupo Éxito, will discuss how his company extracted true business value from their data through a strong MDM strategy, providing consistent customer service and relevant content across today’s complex buyer’s journey.

“Although adidas and Grupo Éxito come from different industries, whether a customer is buying groceries or a new pair of shoes, they expect the brands they interact with to provide superior experiences in-store and online in order to earn their trust,” said Niels Stenfeldt, CEO at Stibo Systems. “We’re excited to hear Peter and Camilo discuss how their companies use master data management to achieve a single source of truth – enabling transparency in how product data is managed, reaching a deeper understanding of customers’ needs, and driving consistent experiences all to create a better business for a better world.”

Brook will speak from 10:15am – 10:45am Jan. 13, while Ferrer will speak from 3:15pm – 3:45pm Jan. 13. Both speakers will present on Stage 4, Level 3. Stibo Systems’ executives will be available for interviews after each presentation.

In addition to customer speakers, Stibo Systems’ presence both inside and outside NRF 2020 includes:

  • Stibo Systems is partnering for the first time with the Retail Institute Scandinavia to sponsor a retail tour to the most innovative and exciting retail stores in New York for +30 C-level decision makers from leading retail companies in Scandinavia. The tour takes place on Saturday, January 11th.
  • FASHinnovatION – CEO Niels Stenfeldt will participate in this post-NRF panel, discussing how data transparency plays into the innovation story for fashion retailers. The panel takes place at BounceX in the One World Trade Center from 6:30 – 8:30 pm, and Stenfeldt will be available for interviews after the panel.
  • A presence in the exhibition hall, at Booth 4036.

To learn more about Stibo Systems’ multidomain MDM solutions, stop by the booth and visit

About Stibo Systems

Stibo Systems, the master data management company, is the trusted source of MDM solutions based on a unique business-first, people-centric approach. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data; empowering them to improve the customer experience, drive innovation and growth, and create an essential foundation for digital transformation. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark. For more information, visit