Today, Acceleration Community of Companies (ACC) announced the acquisition of Stripe Theory, an Atlanta-based, data-fueled, strategic marketing agency. The addition of Stripe Theory will empower ACC to help its clients go beyond data to uncover insights and strategies that measurably and cost-effectively grow and protect brands.
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“The incredible growth of Stripe Theory is nothing short of amazing,” said Michael Nyman, CEO of ACC. “Stripe Theory doesn’t stop at data. Their integrated and innovative mindset turns data into insights, insights into strategy and strategy into breakthrough results for brands of all types. This commitment to perpetual learning, insight identification and strategic testing is a growth need in the brand marketplace and we’re thrilled to have this need now met with the addition of Stripe Theory.”
Established in 2015 by Craig Kronenberger, Stripe Theory was founded on the belief that a focused application and deep expertise of data and analytics can fuel more relevant, cost-effective and impactful marketing results. Through teams in Atlanta and the Philippines, the company leverages a suite of proprietary technologies, tools and processes to deliver strategy and execution across digital marketing, paid media, communications and crisis management. The agency’s work spans B2C and B2B and its portfolio of clients includes Amazon, Nissan, Alexa.com, Lagunitas, and Canopy Growth among others.
“Joining the ACC team is an amazing opportunity for Stripe Theory and we couldn’t be more thrilled,” said Craig Kronenberger. “When I started Stripe I sought to create an agency unencumbered by silos and committed to building a data-first approach to brand promotion and protection. This vision aligns with ACC’s evolution and we are excited to leverage our skill sets in paid media, strategy and analytics to unlock new value and understanding for ACC’s impressive portfolio of companies and clients.”
Through the acquisition, Stripe Theory will continue to operate under the leadership of Kronenberger and its executive leadership team which includes Isys Caffey-Horne, Adrienne Morgan and Amanda Hauther. As part of this strategic partnership, the agency’s reputation and crisis management division will continue to operate under the name Stripe Reputation.
ACC is developing a new go-to-market business approach with a series of strategic and complementary acquisitions, including MKG, a leading creative agency specializing in brand experiences and Pink Sparrow, a design and fabrication shop specializing in experiential environments. Additionally, ACC has a brand advisory unit, ACC Advisory, a consultancy aimed at providing clients a central point for integration and customization.
Acceleration’s unique community of specialized firms help clients move quickly and efficiently with their branding, marketing and media decisions and action, by ensuring all agencies are tech-enabled, with data and analytics utilization linking them all together and driving maximum results for their clients. Between ACC Advisory and its current business portfolio, clients and projects include a mix and range of Fortune 500 as well as direct-to-consumer brands, from Pepsi, Google, Lululemon, Bank of America, Facebook, Sephora, Disney-ABC, Dolby and T-Mobile, FashionNova, Canopy Growth and iWi, a new algae-based Omega supplement. For more information, please visit: www.theaccelerationcc.com.
About Stripe Theory
Stripe Theory is a data-fueled digital agency delivering breakthrough insights through data automation and marketing innovation. With teams in Atlanta and the Philippines, we are focused on using our unique advantage in state-of-the-art research and analytics, digital technology, 360-monitoring, and deep-data analysis to protect and grow brands through digital marketing, paid media, communications and crisis management. For more information, please visit www.StripeTheory.com.