Syniverse, the world’s most connected company, and RealNetworks®, a leader in digital media software and services, today announced they have incorporated sophisticated machine learning (ML) features into their integrated offering that gives carriers visibility and control over mobile messaging traffic. By integrating RealNetworks’ Kontxt™ application-to-person (A2P) message categorization capabilities into Syniverse Messaging Clarity, mobile network operators (MNOs), internet service providers (ISPs), and messaging aggregators can identify and block spam, phishing, and malicious messages by prioritizing legitimate A2P traffic, better monetizing their service.
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Bill Corbin, Senior Vice President of Indirect Markets & Strategic Partnerships, Syniverse. (Photo: Business Wire)
Syniverse Messaging Clarity, the first end-to-end messaging visibility solution, utilizes the best-in-class grey route firewall, and clearing and settlement tools to maximize messaging revenue streams, better control spam traffic, and closely partner with enterprises. The solution analyzes the delivery of messages before categorizing them into specific groupings, including messages being sent from one person to another person (P2P), A2P messages, or outright spam. Through its existing clearing and settlement capabilities, Messaging Clarity can transform upcoming technologies like Rich Communication Services (RCS) and chatbots into revenue-generating products and services without the clutter and cost of spam or fraud.
The foundational Kontxt technology adds natural language processing and deep learning techniques to Messaging Clarity to continually update and improve its understanding of messages and clarification. This new feature adds to Messaging Clarity’s ability to identify, categorize, and ascribe a monetary value to the immense volume and complexity of messages that are delivered through text messaging, chatbots, and other channels.
The Syniverse and RealNetworks Kontxt message classification provides companies the ability to ensure that urgent messages, like one-time passwords, are sent at a premium rate compared with lower-priority notifications, such as promotional offers. The Syniverse Messaging Clarity solution also helps eliminate instances of extreme message spam phishing (smishing). This type of attack recently occurred with a global shipping company when spam texts were sent to consumers with the request to click a link to receive an update on a package delivery for a phantom order.
- Bill Corbin, Senior Vice President of Indirect Markets & Strategic Partnerships, Syniverse
“Syniverse offers companies the capability to use machine learning technologies to gain insight into what traffic is flowing through their networks, while simultaneously ensuring consumer privacy and keeping the actual contents of the messages hidden. The Syniverse Messaging Clarity solution can generate statistics examining the type of traffic sent and whether it deviates from the sender’s traffic pattern. From there, the technology analyzes if the message is a valid one or spam and blocks the spam.”
- Surash Patel, General Manager of Kontxt, RealNetworks
“The self-learning Kontxt algorithms within the Syniverse Messaging Clarity solution allow its threat-assessment techniques to evolve with changes in message traffic. Our analytics also verify that sent messages conform to network standards pertaining to spam and fraud. By deploying Messaging Clarity, MNOs and ISPs can help ensure their compliance with local regulations across the world, including the U.S. Telephone Consumer Protection Act, while also avoiding potential costs associated with violations. And, ultimately, the consumer — who is the recipient of more appropriate text messages and less spam — wins as well, as our Kontxt technology within the Messaging Clarity solution works to enhance customer trust and improve the overall customer experience.”
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As the world’s most connected company, Syniverse helps mobile operators and businesses manage and secure their mobile and network communications, driving better engagements and business outcomes. For more than 30 years, Syniverse has been the trusted spine of mobile communications by delivering the industry-leading innovations in software and services that now connect more than 7 billion devices globally and process over $35 billion in mobile transactions each year. Syniverse is headquartered in Tampa, Florida, with global offices in Asia Pacific, Africa, Europe, Latin America and the Middle East.
Building on a legacy of digital media expertise and innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives. Kontxt (www.kontxt.com) is the foremost platform for categorizing A2P messages to help mobile carriers build customer loyalty and drive new revenue through text message classification and antispam. SAFR® (www.safr.com) is the world’s premier facial recognition platform for live video. Leading in real world performance and accuracy as tested by NIST, SAFR enables new applications for security, convenience, and analytics. For information about our other products, visit www.realnetworks.com.
RealNetworks®, Kontxt™, SAFR® and the company’s respective logos are trademarks, registered trademarks, or service marks of RealNetworks, Inc. Other products and company names mentioned are the trademarks of their respective owners.
Results shown from NIST do not constitute an endorsement of any particular system, product, service, or company by NIST: https://www.nist.gov/programs-projects/face-recognition-vendor-test-frvt-ongoing.