Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Calvin Chan as the company’s General Manager for China, based in Shanghai. Mr. Chan will report to Troy Yang, Senior Vice President, North Asia. In this new role, Mr. Chan will lead the company’s business in China, with a particular focus on localization of the company’s branding & strategies, client relations and industry partnerships.
Mr. Chan has more than 10 years of digital media leadership experience, most recently as Chief Executive Officer for AdMaster, China’s leading digital measurement and data solution provider. As CEO, Mr. Chan oversaw the company’s P&L, operational performance, organizational development, product R&D and strategic partnerships. Prior to AdMaster, Mr. Chan held management positions in China and the United States for Nielsen. He is a widely respected digital industry expert in China, keynoting major industry conferences and appearing on Campaign magazine’s Asia Pacific region’s “40 Under 40” and China’s Digital A-List.
“Earlier this year, The Trade Desk pioneered a new China strategy that helps global advertisers access the world’s largest emerging middle class, and Calvin’s appointment will help accelerate our growth with major Chinese partners and advertisers,” said Troy Yang, Senior Vice President of North Asia for The Trade Desk. “Calvin brings considerable expertise and experience to The Trade Desk, but also a well-established network that is critical to success in China.”
“The Trade Desk has developed a unique solution for the China market that helps global companies tap into local demand, and helps Chinese companies grow internationally,” said Mr. Chan. “I look forward to working with our team and all our partners to scale the industry’s leading independent, objective ad-buying platform in China.”
In addition to his digital and advertising industry experience, Mr. Chan often delivers guest lectures at leading universities, including Peking University, Fudan University and Hong Kong University of Science & Technology (HKUST). He also served as a senior advisor (and former chairman of the Board of Advisors) for AIESEC in Mainland of China, a non-profit organization that promotes youth leadership and global internship programs. Calvin has a bachelor’s degree in marketing and a master’s degree in humanities from HKUST.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.