WeatherBug (a GroundTruth brand), a leading weather site and mobile app with over 20 million users, has been officially recognized by the NOAA as a Weather-Ready Nation Ambassador™. The Weather-Ready Nation initiative was launched in 2011 and aims to acknowledge the efforts of organizations that are working to improve the nation’s readiness against extreme weather, water, and climate events.
“WeatherBug shares NOAA’s vision of building a Weather-Ready Nation,” said Louis Uccellini, Ph.D., director of NOAA’s National Weather Service. “Working together we will provide useful and relevant information to schools, businesses, and individuals to help them become ready, responsive and resilient to extreme weather and water events.”
Education and safety have always been on WeatherBug’s radar. The application has focused efforts in educating communities and making sure its users are safe and ready for severe weather since 1993. “We are proud to join the Weather-Ready Nation initiative. WeatherBug started as a school program, and our foundation is on educating our community about the weather and its potential hazards. As a Weather-Ready Nation Ambassador, we are reaching back to our roots,” said Eddie Dingels, WeatherBug’s General Manager.
As a Weather-Ready Nation Ambassador, WeatherBug is working closely with NOAA to develop a new educational and safety campaign for schools. “With NOAA’s support and WeatherBug’s consumer experience, we have the ability to create rich educational campaigns to reach millions of people in the United States,” completes Dingels.
Established in 1993, WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 20 million unique users per month, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top rated weather app –ranking #1 in the app stores. In 2016, WeatherBug was named best weather app by MediaPost’s Appy awards. WeatherBug is owned and operated by GroundTruth, the leading global location technology platform. Learn more: www.weatherbug.com
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com