Email validation service ZeroBounce provides marketers with an efficient
solution to validate catch-all email addresses. By using artificial
intelligence, the company’s email
scoring system assesses the activity levels and overall quality of
an email address.
A unique challenge in B2B marketing is the presence of catch-all email
addresses. Organizations configure them to ensure they capture all email
sent to their domain, including to nonexistent accounts. Despite the
positive intended purpose, catch-all emails can result in bounces, thus
jeopardizing sender reputation and email
deliverability.
“Email
validation is the best first step marketers can take toward higher
data quality. We are happy to provide them with a secure and accurate
email validator. Some databases have astonishingly high numbers of
catch-alls. Our customers asked us to create a solution to further
investigate these emails. We created ZeroBounce A.I., our artificial
intelligence-powered scoring system, to address this very issue,” says
ZeroBounce CEO Liviu Tanase.
ZeroBounce
A.I. analyzes granular aspects of an email account to return a
quality score. The score ranges from 0 to 10 and is a relevant indicator
of an email’s validity and activity levels. This generates confidence in
segmenting, emailing and tracking.
The system is equally effective when it comes to rating the quality of
other types of addresses. “ZeroBounce A.I. works whether you need to
validate catch-all
emails, or get in-depth analysis of your data quality. We wanted our
customers to gain an edge over their competitors and create more
powerful email marketing programs,” adds Tanase.
With its predictive quality score, ZeroBounce A.I. helps marketers to:
• receive further information on the catch-all email addresses in their
lists
• gain perspective on how subscribers will engage with email content
• increase conversions by allowing better segmentation and
personalization
ZeroBounce A.I. launched in June 2018 and has served numerous email
marketing specialists worldwide.
About ZeroBounce
ZeroBounce is an award-winning email verification service dedicated to
email bounce detection, email abuse and spam trap detection, email data
append and advanced security. With over 2 billion emails validated to
date, the company serves 50,000+ businesses in 135+ countries and adds
up to 150 new clients every day. Marketers using email lists validated
by ZeroBounce report a 98%+ accuracy rate and maintain a good sending
reputation. Featured in Entrepreneur magazine and Inc.com, ZeroBounce is
widely considered “the best email validation system available.”
For more information, visit https://www.zerobounce.net/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190516005197/en/