Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, is being acknowledged by CRN®, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT channel.
Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.
The Zyxel Authorized Partner Program (ZAP!) is a three-tier program for value-added resellers and managed service providers who create and sell enterprise-class solutions to the mid-market. ZAP! provides partners with a portfolio of tools and resources including deal registration, discounts, training webinars, tech support, lease financing, lead referrals, and access to sales engineers. Eligible resellers sell networking and security products in North America, must have a purchasing relationship with an authorized Zyxel distributor, and must employ a sales and consulting model as their primary go-to-market strategy.
“Zyxel is the only networking vendor that can provide a comprehensive and complete cloud-managed network solutioning for the SMB market,” explained David Soares, Vice President of North American Sales at Zyxel Networks. “The ZAP program gives our MSP and VAR partners the training, tools and resources they need to boost their profitability and success with our growing portfolio of high-performance networking solutions.”
“As innovation continues to fuel the speed and intricacy of technology, solution providers need partners that can keep up and support their developing business,” said Blaine Raddon, CEO of The Channel Company. “CRN’s 2021 Partner Program Guide gives insight into the strengths of each organization’s program to recognize those that continually support and push positive change inside the IT channel.”
The 2021 Partner Program Guide is featured in the April 2021 issue of CRN and online at www.CRN.com/PPG.
Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.
Zyxel is a global force in the communications market with an unrivaled international presence that includes:
– 150 markets served
– 1,000,000 businesses working smarter with Zyxel solutions
– 100 million devices creating global connections
We’re building the networks of tomorrow, unlocking potential, and meeting the needs of the modern workplace—powering people at work, play, and life.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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