Categories: Channel News

Microsoft Gears Up To Float Surface On The Channel

Microsoft’s Surface tablet could soon be stocked by large retailers and other resellers, according to various news reports.

Microsoft is said to be mulling a change in the way it sells its Surface tablet, according to the reports. Currently, the only way to buy a new Surface tablet is through the software giant’s online store, a few physical Microsoft retail locations and a smattering of pop-up stores.

Channel Expansion

Microsoft’s meagre brick-and-mortar footprint prevents many potential buyers from spending some hands-on time with the tablet during the crucial holiday-shopping season.

Analysts have blamed the restrictive distribution strategy, in part, for relatively slow sales of the device, which was developed and manufactured by the software giant as a showcase for its touch-enabled Windows 8 and RT operating systems.

This article appeared on TechWeekEurope. Click here for the full story.

Eric Doyle

Eric is a veteran British tech journalist with expertise in security, the channel, and Britain's startup culture

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