The international programme for distributors and resellers promises better margins, improved training and is being delivered in four tiers
Network security appliance company Check Point has unveiled a new global partner programme, the Stars Programme, to reward distributors and resellers.
Check Point said the new programme will “create unrivalled sales opportunities for partners”, giving them all the resources they need to “dramatically accelerate” their Check Point sales revenue and “develop even closer business relationships”.
Check Point said it developed the Stars Programme in consultation with its channel partners, to “help cut through the complexity” often associated with selling and supporting security solutions. The programme is said to enable simpler and flexible collaboration with partners, accelerating sales cycles and providing them with expert knowledge and resources to become “trusted advisers” to their customers.
The Stars Programme also offers an extensive range of training and support tools. Check Point is inviting partners to its annual Sales Kick-Off, so they can deepen their knowledge of the company’s roadmap and solutions first-hand.
A single goal
“The Stars Programme has a single goal: to make Check Point partners more successful, knowledgeable and profitable,” said Amnon Bar-Lev, president of Check Point. “We want our partners to be a fully-integrated part of the Check Point team, so we are delivering the best growth opportunities and rewards in the industry.”
The Stars Programme’s tiered levels reward channel partners with “competitive product discounts and guaranteed margins”, said Check Point, enabling partners to take full advantage of new opportunities available in the growing network and data security market. It includes four levels of accreditation, ranging from 2 Stars (Certified) to the invite-only 4 Stars Elite.
The programme provides dedicated account teams, enhanced sales tools and market development funding, increased product margins and incentives for partners, and enhanced sales and product training.