Categories: Channel News

Actual Virtual to distribute Liquidware VDI solutions

Liquidware Labs has signed up with UK specialist desktop virtualisation distributor Actual Virtual.

“As virtual desktops become more prevalent across SMBs and the enterprise, more niche resellers are becoming interested in offering these solutions to their customers,” said Fraser Norman, head of UK operations at Liquidware Labs.

“With this rise of the virtual desktop phenomenon, we required a boutique distributor, to complement our current channel, and expand our products into this reseller base. Therefore we are delighted to welcome Actual Virtual as a Liquidware Labs distributor.”

Simon Greer (pictured), managing director of Actual Virtual, said: “The planning and evaluation reporting from Stratusphere FIT provides our resellers the tools to create the right design for their customers and, with ProfileUnity enabling a seamless migration, this ensures a successful VDI implementation.

“We are very excited to be able to offer Liquidware Labs’ comprehensive solutions to our resellers.”

The advantages a boutique distributor brings to both Liquidware Labs and resellers alike, include being able to transact with smaller resellers that, perhaps, larger broadline distributors wouldn’t even consider providing a credit line to, the supplier said.

Actual Virtual, with its focus on desktop virtualisation, will provide new resellers to Liquidware Labs the advantages of “specialist knowledge and services”, as well as “higher margins”, said the disti.

Antony Savvas

York, UK-based Antony Savvas has been a technology journalist for 25 years and has expertise in all major areas of enterprise and consumer IT. He has worked for a number of leading technology magazines and websites and his work is syndicated across the internet. He also undertakes corporate work for some of the world's leading technology companies.

Recent Posts

Flashpoint enters new chapter with global partner programme

Security vendor Flashpoint debuts partner programme following $28m funding

7 years ago

Channel partner “disconnect” hindering growth

Complex buying journeys and sprawling partner networks hampering customer experience, says Accenture

7 years ago

Cyxtera launches global channel partner programme

Datacentre provider Cyxtera says launch is “milestone in our go-to-market strategy”

7 years ago

US IT provider brings mainframe services to UK

Ensono highlights importance of mainframes still to major industries

7 years ago

VASCO and Nuvias expand distribution across EMEA

Security vendor VASCO looks to replicate UK and German set up across EMEA

7 years ago

Splunk says channel investments driving growth

Splunk details investment in Partner+ programme at .conf2017

7 years ago