AV Distributor Maverick Triples LFD Range


AV distributor Maverick focuses on LFD business with £1.5m stock investment and key hires

AV distributor Maverick has tripled its LFD (large format display) range by adding Sharp, Acer, Viewsonic and LG Compro to its portfolio, joining their existing distribution relationships with Sony and LG.

The expansion is supported by a £1.5 million stock investment, the appointment of a new dedicated LFD team and a selection of pan-European services to help UK integrators working on international roll outs.

The team, which includes Grant Keenan as business manager, Blaine Johnstone as product manager, Mohammad Oftadeh as business development manager and Matt Keen as general manager leading a field sales drive, is Maverick’s first dedicated team focused on large format display, to aid clients with specifying, accessories and technical support.

AV vendor partnerships

Sharp’s partnership with Maverick is designed to extend its reach into the reseller network and increase the channel’s knowledge of its professional display range. The vendor launched six new products at ISE, including a unique 70in display for video walls – the world’s largest commercial video wall display.

ViewSonic says its reinforced UK team and the partnership with Maverick will enable it to focus on supporting partners in the channel.

Elsewhere, LG has expanded its relationship with Maverick in the UK to include its Commercial Lite TV and OLED Commercial Display ranges, in addition to its Hotel TV range, designed for the leisure and hospitality industries which is already part of the Maverick portfolio.

Meanwhile, the distributor is extending its long-term relationship with Acer to launch into the large format display market in the Spring.

Tony Scully, managing director of Maverick UK
Tony Scully, managing director of Maverick UK

“The success we have seen in the market with Sony, LG, Microsoft Hub and Promethean has been testament to a great knowledgeable team and working with our partners on some prestigious roll outs with these brands,” said Tony Scully, managing director of Maverick UK. “We have made a huge investment in stock to ensure availability across all the ranges and as the largest LFD distributor in Europe, we will be able to offer pricing and partner discounts around larger projects.”