Accenture (NYSE: ACN)
today launched Marketing
Disrupted, a seven-episode podcast series focusing on key themes
and challenges that chief marketing officers (CMOs) face in this age of
digital disruption.
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https://www.businesswire.com/news/home/20190617005479/en/
Through interviews with forward-thinking CMOs and other leaders, the
series highlights the explosive pace of technology and its impact on the
challenges of today’s CMO.
Hosted by Brent Chaters, managing director of Accenture’s Digital
Customer & Marketing Transformation practice in Canada, and technology
reporter Amber Mac, the series provides insights to help navigate the
evolving demands and technological changes within the marketing
organization, as well as within companies as a whole.
“More Canadian CMOs are beginning to recognize the new responsibilities
on their agenda, and this podcast is about understanding the value of
reinventing their role in an era of profound change and disruption in
order to thrive in the future marketspace,” Chaters said. “It’s an
exciting time to be having these conversations with true leaders and
experts in this space, as we at Accenture work hand-in-hand on these
challenges with some of the world’s largest organizations.”
Mac said, “In our ever-connected world, there is no business success
without marketing success. In Marketing Disrupted, we dive into
what it takes stand out, make a difference, and see results. We talk to
leading marketing executives, lifelong marketing celebrities, and new
marketing disruptors.”
Each episode of Marketing Disrupted examines key themes and
explores common challenges and case studies that will inspire listeners
to take new ideas, strategies and questions back to their own
organizations and teams. Notable guests include:
- Theresa McLaughlin ‒ global CMO, TD Bank Group;
-
Lara Skripitsky ‒ vice president & chief technology officer,
McDonald’s Restaurants of Canada Ltd.; -
Diana Helander ‒ head of marketing, data and enterprise
solutions, Twitter; -
Justin De Graaf ‒ head of research & insights, ads marketing,
Google; - Randy Weyersberg – CMO and VP of brand & marketing, OLG;
-
Loni Stark ‒ senior director of strategy & product marketing,
Adobe; - Alexander Lvovich ‒ managing director, Volvo Car Canada;
- Arati Sharma ‒ director of marketing, Shopify;
-
Guy Kawasaki ‒ chief evangelist of Canva; brand ambassador for
Mercedes-Benz; former chief evangelist of Apple; speaker & author; -
Betsey Chung ‒ SVP and chief marketing officer, TD Canadian
Banking; and - Aaron Sanandres ‒ CEO and co-founder, UNTUCKit.
The seven episodes of Marketing Disrupted — available for
download now, on all streaming platforms including iTunes/Apple Podcasts
and Google Play — are:
-
Episode 1: Who is the New CMO? examines how leading CMOs have
adapted from what was expected of the “traditional career path” to the
new responsibilities and ways of working. -
Episode 2: Balancing Data and Desire takes a deep dive into how
marketers can best use Google to shape their creative messaging while
understanding the future of data privacy and how to find a balance
between offering highly personalized experiences while respecting
customer privacy. -
Episode 3: Brands Online: Marketing, Tech and Social Media
explores how emerging technology and digital tools are helping brands
enhance customer experience and engagement, and the advantages of
making real-time adjustments to improve ROI. -
Episode 4: The Art and Science of Marketing and Gaming focuses
on how technology can help us understand consumers better and create
personal experiences, how to prioritize industry-specific data for
personalization, and how to leverage data-sharing platforms in a data
sharing economy. -
Episode 5: Walking the Walk discusses the role that corporate
social responsibility (CSR) plays in reinforcing purpose and building
brand trust with customers, understanding how to effectively embed CSR
in the brand’s marketing strategy, and how employee buy-in for a
company’s CSR strategy is essential to an engaged workforce. -
Episode 6: The Little Companies That Could unpacks some of the
more significant disruptions in the industry, looking at key lessons
on when a company should disrupt itself, the technology marketers
should consider to drive their brands, and the secrets to keeping
teams motivated to reach new heights. -
Episode 7: What Does it All Mean? discusses best practices for
marketers today, important lessons top marketing executives have
learned from, how CMOs must evolve to survive in the ever-changing
marketing world, and predictions for the future of marketing
disruption.
Marketing Disrupted, produced by Stuart Coxe at Entertainment
One’s Podcast Network, is the third podcast series sponsored by
Accenture. The
AI Effect, a two-season series that explored AI with a range of
guests, including Toronto Mayor John Tory and Prime Minister Justin
Trudeau, ranked among Canada’s top business news podcasts, with more
than 60,000 cumulative downloads in 82 countries.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
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