SoftwareReviews announces its 2020 Endpoint Protection Emotional Footprint Award winners, as determined by software users who feel that the following five vendors have provided them with exceptional customer experiences. According to users’ answers to questions focused on satisfaction, which have been crafted by seasoned IT industry analysts at Info-Tech Research Group, the endpoint protection vendor champions are:
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2020 Endpoint Protection Emotional Footprint Awards (Graphic: Business Wire)
- Malwarebytes (Endpoint Protection)
- Avast (Business Antivirus)
- Webroot (Business Endpoint Protection)
- Microsoft (System Center Endpoint Protection)
- Sophos (Endpoint Protection)
The Emotional Footprint Awards are showcased in an annual report published by SoftwareReviews focused on client-vendor relationships from the customer’s point of view. Software users gave Malwarebytes Endpoint Protection the number-one championship spot as a result of its composite customer experience score of 8.9/10 and its Net Emotional Footprint score of +91. Malwarebytes Endpoint Protection scored the highest in providing efficient, caring, effective, and time-saving service experience. They also performed well in showing integrity and being trustworthy and fair in the conflict resolution category.
Software users gave Avast Business Antivirus a composite customer experience score of 8.4/10 and a Net Emotional Footprint score of +83. Avast Business Antivirus received the strongest positive emotional scores in many areas including number one in being inspiring and overdelivering.
Webroot Business Endpoint Protection, with a composite customer experience score of 8.4/10 and a Net Emotional Footprint score of +82, received the number one spot in helping clients innovate and providing respectful service experience. Microsoft System Center Endpoint Protection performed well across the board and was number one in delivering performance enhancing software, with a score of +88. Sophos Endpoint Protection scored exceptionally well in the product impact category with a net-promoter score of +82 and a composite customer experience score of 8.2/10.
What Is the Emotional Footprint Diamond?
The Emotional Footprint Diamond illustrates the customer experience with software vendors and a complex relationship spanning procurement, implementation, service, and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software user’s point of view. The data published in the Emotional Footprint Diamond is collected from real end users through authentic software review surveys and meticulously verified. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory. Vendors with top user scores receive the Emotional Footprint Award. The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
SoftwareReviews is a division of Info-Tech Research Group, a world-class IT research and consulting firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships.
By collecting real data from IT and business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software.