Messagepoint
Inc. unveiled today the Messagepoint Advanced Rationalization and
Content Intelligence Engine (MARCIE), an artificial intelligence and
machine learning-powered capability within its award-winning cloud-based
Customer Communications Management (CCM) platform. MARCIE
enables organizations to intelligently migrate, optimize, author and
manage the complex content that is the foundation of customer
communications. These new capabilities make it easier for enterprises in
highly regulated industries to manage their content, but even more
importantly, MARCIE drives consistency, brand alignment and compliance
across all customer communication channels.
The new AI-powered engine is leveraged when migrating legacy content
into the Messagepoint platform, when cleaning up existing content
libraries and also continuously through new assisted authoring
capabilities. MARCIE’s analytics initially focus on the identification
of:
- Compliance with brand standards across all communications and channels
-
Reading comprehension levels of every message using Flesch and
Flesch-Kincaid scoring -
Message-level sentiment to evoke feelings and emotions that positively
impact the customer experience -
Opportunities to consolidate duplicate and similar content for greater
content re-use and efficiency
“Enterprises are scrutinizing every dimension of their communications
for the potential to enhance the customer experience,” said Steve
Biancaniello, CEO of Messagepoint. “Having a centralized, AI-powered
platform that solves some of the biggest problems companies face around
managing legacy content and creating consistent, compelling omni-channel
customer experiences is a true game-changer.”
MARCIE will be generally available as part of the Messagepoint CCM
platform in summer 2019.
About Messagepoint
Messagepoint is a leading provider of customer communications management
software. Only Messagepoint harnesses AI-powered Content Intelligence to
automate and simplify the process of migrating, optimizing, authoring
and managing complex customer communications for non-technical
(business) users. Our customers rely on our award-winning platform to
consistently deliver exceptional, highly personalized customer
communications across all platforms and channels. For more information,
visit Messagepoint
Inc.
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