RMS North America, a leading provider of property management systems to the hospitality industry, announced the launch of RMS Web today. Designed to serve what has been a tale of two travel markets – the hotel industry’s efforts to rebuild with the anticipation of increased vacation travel and the campground’s spike as a local, outdoor, remote destination – RMS Web is a website development service that is available to all hospitality businesses looking to grow their brand and online presence.
For both industry segments, there is elevated priority around consumer-facing websites in 2021. Recognizing that more consumers are using the internet to research accommodations and may judge a brand’s credibility based on website design, the need for businesses to update their sites is more critical than ever.
RMS Simplifies the Web Presence
RMS Web integrates with RMS’s cloud-based property management system or can act as a stand-alone site and features professionally-designed websites with reservation integration. Customized to individual customer needs and led by its specialized team of marketing experts, RMS Web is designed to increase search engine ranking, website traffic, and bookings and revenue for campgrounds, hotels, lodges, and inns.
According to the 2021 Lodging Technology Study by Hospitality Technology, 38% of hoteliers admitted they lag behind the competition, while 40% report reduced budgets YoY. “With the likelihood of travel increasing considerably by the end of 2021, the need for our clients to have access to cost-effective solutions that will directly impact their bottom lines is more critical than ever,” noted Matthew Galbraith, Director of Operations of RMS. “Across both the hotel and outdoor hospitality industries, our clients are facing increased demand at a time when their customers are demanding enhanced online experiences. By integrating custom website solutions with our current property management and reservation technology, we are bringing easy-to-maintain solutions to our customers that will, in turn, enhance their customer’s booking experience.”
Reach New Customers
While primarily an outdoor opportunity in 2020, both industry segments have a chance to capture the new remote workforce that experts predict will hold for some time. Per a recent American Express Global Travel Trends Report, 54% of consumers say that the freedom and flexibility of being able to work while they travel or vacation is appealing. These behavior shifts may also offer opportunities for changing demographics; that’s where an updated or new website design, content, and imagery can better reflect a property’s expanded customer base.
RMS Web is available beginning April 6. For more information, visit www.rmsnorthamerica.com/product/web or call 858-617-8959.
As a leading provider of property management systems to the hospitality industry for more than 30 years, RMS supports 6,000 properties worldwide and offers business insights, best practices, and innovative software to help hospitality businesses meet their strategic goals. For more information, please visit www.rmsnorthamerica.com.