Spectrio,
one of the nation’s leading providers of in-store marketing solutions
powered by content and technology, announced today that it has acquired
Media Distribution Solutions (MDS), a leader in low-cost, on-demand
video creation based in Plano, Texas. The acquisition builds upon
Spectrio’s marketing technology suite, further accelerating the
Company’s capability to provide content at scale across avenues both
online and on-site.
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Today, small and medium businesses utilizing MDS’ on-demand custom video
can distribute their content online, on social media, on television and
through other digital distribution channels. With the acquisition, these
businesses will now have the opportunity to leverage Spectrio’s in-store
digital platform to deliver their content inside their location,
allowing them to bridge online marketing and on-location experience to
strengthen brand consistency and identity.
“Delivering a consistent marketing message both online and in-store is
key for any business in order to build trust and loyalty with their
customers,” said Dax Brady-Sheehan, Chief Executive Officer at Spectrio.
“This acquisition allows us to offer our customers fresh, turnkey,
personalized video content they can integrate across the entire shopper
journey.”
MDS has produced and delivered more than 500,000 videos for small and
medium businesses worldwide using their proprietary full-service video
technology platform. In addition to its high-quality, scalable and
customizable video content, MDS’ platform enables clients to track the
video creation process, as well as manage online video campaigns and
monitor customer data. Spectrio plans to fully integrate the MDS
platform into its own proprietary platform.
With MDS, Spectrio will continue to serve clients from local businesses
to large brands, while seamlessly unifying online marketing experiences
and in-person brand experiences with content and technology. Spectrio’s
in-store marketing technologies include Digital Signage, Interactive
Kiosks, and Wi-Fi Marketing, as well as In-Store Music and Marketing,
On-Hold Marketing, and Scent Marketing – all designed to drive consumer
behavior.
About Spectrio
Spectrio is one of the nation’s leading providers of in-store marketing
solutions powered by content and technology. Known for cultivating
highly engaging consumer experiences through powerful, professionally
produced content, Spectrio’s major technology solutions include: Digital
Signage, Interactive Kiosks, Wi-Fi Marketing, In-Store Music and
Marketing, On-Hold Marketing, and Scent Marketing. Spectrio serves more
than 90,000 locations, ranging from individually owned businesses to
Fortune 500 companies. For more information, visit www.Spectrio.com.
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