Toshiba launches pan-European PC marketing campaign

Channel StrategyRetail

Make IT work effort is backed by a €1 million-plus spend said Toshiba

Toshiba Europe has launched its Make IT work pan-European campaign for business partners and customers operating within the mid-size and corporate markets.

Make IT work will act as the “umbrella ethos” for Toshiba’s entire business computing proposition, said Toshiba. It will also support the promotion of Toshiba’s new range of dedicated business devices, which are now widely available across Europe.

The launch is backed by an investment of “over €1 million”, and reaffirms Toshiba’s commitment to the mid-size and corporate market in particular, said the company, following previous initiatives such as Get Modern with Toshiba and Toshiba Means Business, which are said to have garnered “significant success” in the SMB sector.

Toshiba 2Make IT work will be supported by a dedicated PR and marketing campaign including emails, product videos, website banners, online and print advertising and a dedicated microsite.

The campaign will also promote the company’s consultation and support services for partners and customers.

Toshiba’s new business range consists of twelve new platforms, including four hero laptop and hybrid devices – the Tecra A40-C, Portégé Z30-C, Tecra Z40-C and Portégé Z20t-C – all of which promise high security, reliability, connectivity and manageability. They also include new Intel 6th Gen Core processors, which is an “essential component” for providing optimum performance in conjunction with Windows 10 while maximising battery life, Toshiba said.

Jorge Borges, head of B2B marketing, Toshiba Europe, said: “Unprecedented levels of technological innovation are presenting businesses with incredible opportunities to enhance their operations. But the challenge for companies, particularly in the mid-size and corporate market, is implementing these efficiency-enhancing technologies while still guaranteeing they are both safe and dependable for their workforces.

This underpins our Make IT work campaign – we believe it is the perfect platform for us to ensure businesses understand we are here to help them adopt smarter and more effective IT strategies every step of the way.”

More details on the campaign:


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