Snow Software launches global SAM partner programme

Channel ProcurementChannel StrategyIT Trends

Company wants a bigger slice of the software asset management business via the channel

Snow Software has launched a new global partner programme to drive growth with higher value multi-market customers, while giving partners the opportunity to increase revenues through its software licensing, services and support.

Snow Software partners include large global systems integrators and local software asset management (SAM) specialists. They will now benefit from a three-tier programme that recognises expertise from all partners, whether global, regional or local, in helping customers with SAM requirements, said Snow.

catsnowDemand for Software Asset Management (SAM) technologies and services is increasing, said Snow, driven by companies recognising the need to manage software use across all devices, from mobiles to desktops and data centres to the cloud, to cut costs and avoid compliance fines.

In 2015, the company says it grew revenues 90 percent year-on-year. It currently has a direct presence in 18 countries with reach into all major markets, with plans for five new offices in 2016. “The programme recognises the importance of Snow Software’s channel in continuing to deliver this success, especially in new geographical markets as Snow Software continues expanding its customer base,” Snow said.

Authorised, Gold and Platinum levels reflect the level of commitment and partner expertise in advising customers.

Jan Gottlander, group vice president, Snow Software, said: “We recognise that enabling growth for our partners around the world and offering a consistent experience is crucial in meeting demand and securing the future success of our channel.”

The programme is available to systems integrators, outsourcers, business consultancies, resellers and SAM consultancies. It covers both on-premise license sales and own-brand managed SAM services.

Headquartered in Stockholm, Snow Software says it has over 6,000 customers’ relying on its on-premise and cloud-based SAM platforms.


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