Eyes partner base expansion with simplified channel strategy
CA Technologies has lifted the lid on its new Global Partner Programme, helping its partners adapt to new business models.
Resellers will get assistance in delivering service as part of the new partner programme, with marketing and sales backup to help with getting cloud offerings to customers.
“Our partners are being asked to take on a greater, more sophisticated role in helping their customers move from solely managing and maintaining IT systems to delivering new, innovative business services,” said David Bradley, CA’s senior vice president for global channel sales.
Current CA partners will be welcomed into the Global Partner Program, and can register as part of the updated MyCA Partner Portal.
Partners can bend the ears of CA staff via the Global Service Centre regarding best practices for their businesses.
As well as offering enhanced benefits for its current channel partners, CA is looking to lure more to its partner base with its new simplified programme.