Azzurri already had a reseller deal with O2 and this new deal means smaller customers will now be managed by O2 direct
Managed communications provider Azzurri Communications has entered into a reseller agreement with mobile operator EE.
Under the agreement Azzurri will resell EE’s products and services to enterprises under the Azzurri brand. In addition, Azzurri will resell EE’s small business offerings under the EE brand.
“The motivation behind this partnership was simple – we wanted to ensure we had independence in our supply chain,” said Chris Jagusz, CEO of Azzurri Communications. “By adding EE’s services to our portfolio we are now able to provide our enterprise and small business customers with independent and individual advice on the best fit mobility package for them.”
On Azzurri’s existing relationship with O2, Jagusz said: “O2 has been our partner for many years and is an excellent network operator with whom we continue to have a strong and positive working relationship and shared customers.”
Drilling down, it was explained that the management of current Azzurri small business customers on O2 contracts will be passed to O2, “with no detriment to performance or commercials”, maintained Azzurri. But current enterprise O2 customers will continue to be managed by Azzurri directly.
“Azzurri Communications has a strong reputation in the business market, and we are delighted to welcome them to our B2B partner community,” said Mike Tomlinson, director at EE. “We are committed to working with the indirect B2B channel, and to becoming the operator of choice for business. This agreement further demonstrates our ambition in the business market,” said Tomlinson.